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Authentic Web Marketing

Twitter is a Bieber Believer | Bieber Fever | Twitter Marketing

Filed under Authentic Web Marketing   |   Posted Sep 8, 2010   |  Read More

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Oh Justin Bieber. The teenage pop sensation who rocks the same hair cut I donned at 17 years old. It is well known that he ranks high in the Twitter sphere. For the longest time, until Twitter literally changed their algorithm, he constantly was the number one trending topic. He uses …Read More

So, You’ve Created a Great Brand, Now What?

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Filed under Authentic Web Marketing   |   Posted Sep 1, 2010   |  Read More

Creating a strong and effective brand is important for businesses large and small, but simply creating your brand is not enough. Branding experts estimate that 35 to 40 percent of a company’s market capitalization can be equated with the company’s brand. A potential forty percent of your company’s value is not something you want …Read More

QR Codes the Big Mobile Marketing Tool?

Filed under Authentic Web Marketing   |   Posted Aug 27, 2010   |  Read More

QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code is immediately transferred to the smart phone …Read More

The Importance of Creating a Strong and Effective Brand

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Filed under Authentic Web Marketing   |   Posted Aug 27, 2010   |  Read More

A strong brand image is a fundamental element for any business, large or small, online or brick-and-mortar. But what is your brand? Your brand is a visual expression of your company’s core values and mission. This can include your logo, your byline, your website and other mediums through which you communicate your company’s message. It …Read More

LinkedIn continues the face lift | LinkedIn Marketing | Social Media

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Filed under Authentic Web Marketing   |   Posted Aug 27, 2010   |  Read More

We have seen a lot of recent improvements to LinkedIn groups. Understandable since there is a lot of spam and terribly obvious marketing posts. I don’t deny posting in one or two groups for an upcoming event, but at least I put in some good content and a video. Most posts are …Read More

RSS Feed Automation

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Filed under Authentic Web Marketing   |   Posted Aug 25, 2010   |  Read More

Up until now we have manually posted to our Twitter Feeds and Facebook Fan Pages but starting today we will start testing Automated posting. Why haven’t we taken advantage of this up until now? For one, worries that our pages will become too “robotic” and quality control. So for now we will …Read More

A recent video we posted for our Sedation Dentist Minneapolis Minnesota

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Filed under Authentic Web Marketing   |   Posted Aug 18, 2010   |  Read More

We recently posted a video for our Sedation Dentist Minneapolis Minnesota. Are you afraid of the dentist? Learn how Sedation Dentist in Minneapolis Minnesota, Dr. Tim Clavin, uses sedation dentistry at Sedation and General Dentistry of Minnesota to help relax patients so that they can receive dental care.

Analytics firm acquired for 120% premium by IBM

Filed under Authentic Web Marketing   |   Posted Aug 16, 2010   |  Read More

As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the premium purchase, IBM had said it was acquired …Read More

Analytics Excel Style

Filed under Facebook, Google, Internet Capital, Social Media, Social Media Marketing, Twitter   |   Posted Aug 13, 2010   |  Read More

RowFeeder has launched an analytics solution that measures social media data within Microsoft Excel that is compatible with Google Docs.
Marketers and brands no longer have to export data but rather receive pre-populated charts in Excel. All tables and visualizations are based on the company’s new raw media data.
The purpose o f this new solution is …Read More

Using Social Media and Video Blogs for Small Businesses

Filed under Facebook, Social Media, Social Media Marketing, Twitter, blog strategies, blogging   |   Posted Aug 5, 2010   |  Read More

With using social media, small business should also consider using video blogs or vlogs. With the wide usage of Youtube, Vimeo, Vevo, Viddler, and others alike, it is wise to utilize these outlets as a way to reach your current and potential clients. Most video platforms allow linking, embedding and sharing to other sites such …Read More

 
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