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Twitter is a Bieber Believer | Bieber Fever | Twitter Marketing

Filed under Authentic Web Marketing | Posted Sep 8, 2010 |

Oh Justin Bieber. The teenage pop sensation who rocks the same hair cut I donned at 17 years old. It is well known that he ranks high in the Twitter sphere. For the longest time, until Twitter literally changed their algorithm, he constantly was the number one trending topic. He uses his Twitter fans for wake ups, in one of his more odd Twitter norms. Until recently it was unknown just how much of Twitter JB is taking up, but now the results are in. Justin Bieber himself takes up 3% of Twitter’s Servers. After he tweets he receives 60 @ replies a second, something Twitter wasn’t originally designed to handle.

On Justin Bieber.

Couresty of Mashable

Check out evolveALOUD for more updates in reference to the Twitter World.

So, You’ve Created a Great Brand, Now What?

Tags: brand compliance, company image
Filed under Authentic Web Marketing | Posted Sep 1, 2010 |

Creating a strong and effective brand is important for businesses large and small, but simply creating your brand is not enough. Branding experts estimate that 35 to 40 percent of a company’s market capitalization can be equated with the company’s brand. A potential forty percent of your company’s value is not something you want to fritter away through lax handling. Your brand shows the world what you stand for and tells your customers what they can expect from you. If this message is not consistent across the board, customers may become confused or grow suspicious. Your brand should be carefully nurtured and reinforced through consistent usage in all areas of visibility, including business cards, brochures, websites, proposals, even, or perhaps especially, promotional materials like hats, t-shirts or pens. To get the most out of your brand, you want it to convey the genuine personality of your company, an image which should not change from week to week, or depending on the angle from which it is viewed.

QR Codes the Big Mobile Marketing Tool?

Filed under Authentic Web Marketing | Posted Aug 27, 2010 |

QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code is immediately transferred to the smart phone and it can come in the form of a URL website, general texted information, or any other form of creative content that can be viewed from a smart phone. With all of its potential, QR codes provide an additional channel to share social media content. The information that is shared can be a YouTube channel, all of your twitter and Facebook information, or maybe even your live tweets.

Here are some tips for implementing QR codes into your business and marketing plans:

-Figure out what content you want to be shared
-Make sure that the content is relevant
-Visit QR generators like Kaywa, Zxing Project, delivr, QR Stuff, or Maestro.com
-Once you are on the sites choose your form of QR code
-Use the simple to use form of linking the code to external information
-Before you are finished make sure that the code works!
-Once it has been proofed, go ahead and share your code
-You can share it on business cards, resumes, flyers, t-shirts, or anything you want

Courtesy of mashable.com

The Importance of Creating a Strong and Effective Brand

Tags: branding, company website, corporate image, logo design
Filed under Authentic Web Marketing | Posted Aug 27, 2010 |

A strong brand image is a fundamental element for any business, large or small, online or brick-and-mortar. But what is your brand? Your brand is a visual expression of your company’s core values and mission. This can include your logo, your byline, your website and other mediums through which you communicate your company’s message. It is the face you present to the world, a promise to your customers. It expresses who you are and what you stand for. No one can (or should try to) be all things to all people. Accurate and powerful branding can be utilized to draw in the types of customers you most wish to serve and swiftly establish a sense of trust with customers who feel you share their core beliefs. Research has shown that brand name recognition can increase profits between ten and twenty percent, creating added value for your company through an established perception of quality, and by creating emotional attachment between your company and your customers.

LinkedIn continues the face lift | LinkedIn Marketing | Social Media

Tags: Authentic Web Marketing, evolveALOUD, Facebook, facebook marketing, LinkedIn, linkedin groups, linkedin marketing, looking to market with linkedin, Search Engine Optimization, Social Media, Social Media Campaign, Social Media Marketing, Social Media Video Hunt, Social Networking, SocialMedia
Filed under Authentic Web Marketing | Posted Aug 27, 2010 |

We have seen a lot of recent improvements to LinkedIn groups. Understandable since there is a lot of spam and terribly obvious marketing posts. I don’t deny posting in one or two groups for an upcoming event, but at least I put in some good content and a video. Most posts are just boring sales pitches, so it’s no real surprise LinkedIN groups aren’t the go to for information.

They have updated the Group Rules and now have a new Promotions tab. You can move these posts there, similar to the jobs tab. Hopefully this will clean things up a bit.

A recent video we posted for our Sedation Dentist Minneapolis Minnesota

Tags: Dentist, Minneapolis, Minneapolis cosmetic dentist, Minnesota, Sedation, sedation and general dentistry of Minnesota, Sedation Dentist Minneapolis Minnesota
Filed under Authentic Web Marketing | Posted Aug 18, 2010 |

We recently posted a video for our Sedation Dentist Minneapolis Minnesota. Are you afraid of the dentist? Learn how Sedation Dentist in Minneapolis Minnesota, Dr. Tim Clavin, uses sedation dentistry at Sedation and General Dentistry of Minnesota to help relax patients so that they can receive dental care.

Analytics firm acquired for 120% premium by IBM

Filed under Authentic Web Marketing | Posted Aug 16, 2010 |

As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the premium purchase, IBM had said it was acquired to add more of a personal marketing service. Unica, which is known for helping its clients develop targeted campaigns using its analytic software that predicts customer preferences and behaviors. The analytics companies with a client list of 1,500 including eBay, Best Buy, Monster and US Cellular have all proven a successful track record to show why this deal will be a success.

IBM will integrate Unica’s 500 employees into its solutions and analytics team of 5,000 staff members. This purchase is only one of many that IBM has been working on, for the next five years IBM will be spending $20 billion buying up similar firms. In the recent past both analytics firms CoreMetrics and Sterling Commerce had been purchased by IBM.

With this move, IBM will have strengthened its portfolio within its software and service teams. This is an active approach to reach customers who may have gone to Oracle or Hewlett-Packard in the past.

The New Facebook Dislike Button is Fake | Facebook Warning

Tags: Authentic Web Marketing, Facebook, Facebook dislike button, Facebook Like button, facebook marketing, Facebook scams, Facebook virus, Facebook warning, Social Media, Social Media Campaign, Social Media Marketing
Filed under Facebook | Posted Aug 16, 2010 |

The latest Facebook scam to hit the market is something we’ve all been waiting for: a dislike button. But don’t get excited to Dislike your best friends new breakup, because this dislike button is a scam. You may see someone’s status update saying something corny about how they just got the new dislike button, similar to if you’ve ever received the spam instant messages on AIM about getting ringtones for your phone or those really funny pictures online about you.

If you click on the link, a complicated install page will come up and will ask you to give the app the right permissions. You will also be asked to complete a survey which is similar to other Facebook scams.

Avoiding Facebook Scams is fairly simple, avoid suspicious links. Don’t click on them, and you should be fine.

Mark Zuckerberg has been considering adding a dislike button, so maybe one day an official Dislike Button will surface.

Courtesy of Mashable

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Twitter is a Bieber Believer | Bieber Fever | Twitter Marketing

So, You’ve Created a Great Brand, Now What?

QR Codes the Big Mobile Marketing Tool?

The Importance of Creating a Strong and Effective Brand

A recent video we posted for our Sedation Dentist Minneapolis Minnesota

Analytics firm acquired for 120% premium by IBM

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